Want to generate more income from your badminton academy?

Here are various source of income and offerings to generate more revenue

2 min read | Oct 4, 2023

If you own a multi-courts badminton academy and looking to optimize the revenue generated by the center, then this list is for you:

Let’s divide the income sources into following 2 groups:

Main income (this is why people visit your badminton center — to play)

Additional income (now the people are at the center, what else are they looking for)

Main Income

Main income for a badminton academy comes from majorly 3 areas:

Coaching

Coaching is where you train the kids/adults and help them learn badminton skills. For the most part, coaching is focused on children and teenagers and a few academies also have a separate batch for working professionals or badminton enthusiasts/hobbyists.

Membership

Membership is where you allocate a slot (a particular time/day) for players (i.e. members) to come and play. It’s more like renting out the court for a fixed period of time (in advance and bulk booking).

Pay and Play

These are players/badminton enthusiasts who book the courts on an hourly basis and walk-in to play.

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Additional Income

These additional incomes works well if you have a dedicated person to look after the academy (manager or a front desk person) and is available all the time.

Badminton accessories

One of the most sold things under this category are shuttles. Most academies carry shuttles for sale. Other accessories which are a needed while playing are socks, sweatbands etc.

Shoe/Racket rentals

Many players come to play for leisure, and might not own a badminton racket/shoes. This is also applicable if there are corporate tournaments been conducted at your center and participants would need a racket/shoes for participation.

Water bottles/Juices

A refrigerator with water bottles, juices and may be some light snacks like energy bars

Stringing service

If you have expertise and have budget to buy a stringing machine this is one of the most required service and would be a potential additional income source for your academy